24th October 2016 Duracell has released a new commercial inviting you to donate to Children’s Miracle Network hospitals to power imagination of kids throughout the holidays. Then they were watched over by Disney security 24 hours a day for the duration of our shoot.”Pacific Rim’s Shawn Levy, who directed the Night at the Museum films, does a fine job of integrating the Christmas-morning happenings with the more dynamic Star Wars footage.Of course, the sci-fi thrills are taking place entirely in the kids’ imaginations. 6.3M likes. “Now that we’ve been working on this project for the past year, I’ve been getting my kids into the series, because I wanted to share that experience with them. Who ever thought they could copy the Scrooged story failed miserably.This site uses Akismet to reduce spam. “They did that [imaginative play] themselves. Duracel is terrible. Duracell has launched its Christmas ad campaign, highlighting that Christmas morning is way too important to trust anything but Duracell. Duracell and Wieden+Kennedy New York have teamed up for another holiday iteration of the battery maker’s ‘Trust is Power’ campaign, and this year, Santa is a suburban dad who sees things going wrong at home if he doesn’t get Duracell batteries.. Duracell, like last season, once again imagines a world where chaos ensues without the most trusted battery. A long time ago, in a suburb far, far away …Duracell powers a fantastical Christmas-morning Star Wars battle of epic proportions in this holiday commercial from Anomaly that breaks Friday nationwide on TV and onlline.A fun watch in its own right, the minute-long spot—which rolls out ahead of the Dec. 17 release of Star War: Episode VII—The Force Awakens—speaks volumes about the Endor-size influence that entertainment franchises exert on the modern concept of imaginative play, and the way brands can tap into that dynamic.In the ad, a 14-year-old boy and his 9-year-old sister get their Force on in a major way, wielding Duracell-powered lightsabers to fend off an onslaught of Stormtroopers on Yuletide morning at their upper-middle-class home. Duracell powers a fantastical Christmas-morning Star Wars battle of epic proportions in this holiday commercial from Anomaly that breaks Friday nationwide on TV and onlline. Duracell has launched its Christmas ad campaign, highlighting that Christmas morning is way too important to trust anything but Duracell. Their weapons shimmer and sizzle, the halls of the house shudder with fiery explosions, and R2-D2 and C-3PO (the latter voiced by franchise star Anthony Daniels) make a cameo appearance.Ultimately, the action spills out into the snowy backyard, where towering Imperial Walkers loom menacingly in the distance and Star Destroyers and TIE fighters blacken the sky.The visual and audio presentation are especially impressive, as you’d expect, given that Duracell partnered with Disney, Lucasfilm, Industrial Light & Magic and Skywalker Sound to achieve an authentic, exhilarating look and feel.“Everything was very genuine to the Star Wars universe,” Seth Jacobs, Anomaly group creative director, tells Adweek.
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