And I think that's -- we hope for the best going forward.Welcome to the Booking Holdings First Quarter 2020 Conference Call.
I think that some of them may not be doing as much brand advertising as perhaps they were in the past. Also, I’m wondering the extent to which the current environment presents opportunity to maybe wring more structural efficiencies from the network, thinking more broadly Post Holdings: more permanently improving less-than-full truckloads that have been an issue in the past or maybe redeploying capex from harder assets into more digital IT capabilities. It was essentially almost nothing, but really almost nothing. I'm joined this afternoon by our CFO, David Goulden. And those will be part of that fixed or semi-fixed cost base we talked about. Two, optimize the business for the expected decrease in travel demand over the next few years.
As I mentioned, our cost reduction actions are restrained by our assumption that the demand will rebuild as the economy reopens.Well, so what I mentioned was that when the crisis hit, we obviously had inventory.
And if we consider Western Europe as one market, the historic mix increases to about 55%.
But the most true thing I can tell you is that it’s a work in progress.I wouldn’t necessarily say we’re more focused on it. It's basically just a self-declared booking field. So just curious about the relationship with supply and how you, yourself, see supply evolving over the long-term on the other side of COVID-19?Nothing really -- no major update on business travel as we don't have a formal percentage. Those may continue to be a factor in Q2. The dial-in number for the call is (800) 585-8367, and the passcode is 7265844.
So this is a difficult issue. But I wouldn't say there was a particular strategy that drove us there.
Any quantification on those?
Your first question of, are we able to supply the shelves?
The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. These forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. I think that's good. However, some large promotional events were in process in March prior to the implementation of widespread stay at home orders and continued during the industry-wide pantry loading phase of the pandemic. And we're pleased the fact that in the areas we saw some demand increase or we saw the residual demand occur, more was going into the app. Thank you so much.Thank you, your next response is from Deepak Mathivanan of Barclays. And what it did was it accelerated a considerable amount of volume onto promoted pricing that really would have ordinarily been at base pricing. I guess I’m trying to understand how the foodservice weakness kind of is not being offset by the Retail strength.I wouldn’t say we are preparing for it because that suggests we’re changing things. These sales were settled in April and moved into cash and investments.Now on to our cash and liquidity position. Accordingly, we report leverage statistics for Post independent of BellRing net debt and adjusted EBITDA. But if you look at what has happened, most businesses that are that skew retail have benefited and most of that skew foodservice have not. But we recognize that this is a frothy time, and we have to be careful and picky in terms of what we do because the risk factors are much higher now. The pace scale and impact of COVID-19 is unprecedented.
We had promotion plans going into the second quarter, which when the surge impact hit in March, those plans were too developed to retract.
We saw unfavorable fixed costs absorption as well as $6 million in higher reserves for short-dated inventory.
We obviously have a production planning cycle that starts with certain demand assumptions. That was one of the factors. What I am truly most proud of is the responses of our supply chains around the company, both in situations in which they’re being stretched from incremental demand and where they’re under pressure from demand destruction.
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