Although itâs yet to see which video game will reach those numbers first.Newzoo estimates that by 2022, the number of esports viewers globally will grow to 645 million, with âoccasional viewersâ and âesports enthusiastsâ growing from 222 million to 347 million and 173 million to 297 million, respectively, between 2018 and 2022.Esports events and streams are often measured by their peak concurrent viewership counts and hours watched total, whereas traditional sporting events only offer their total viewership numbers.
Here are the esports events with the highest peak viewership in 2019, based on Esports Charts’ data.
This increased by 33% year over year in 2017, where the total revenue was $655 million, and brand investments contributed to $468 million of this.From the total eSports revenue in 2018, 77% came from direct and indirect investments by endemic and non-endemic brands. And a large portion of it resulted from brand contributions. It also says that they have more people to reach within the eSports industry.
So the industry saw an impressive increase in revenue in the past years.So you can see an increase in the number of viewers and broadcasters on these platforms as well. eSports streamers use these platforms to broadcast live coverage of events and their own gameplay. For the most part, it says that they have a new channel to target in their marketing mix. So by 2012, Newzoo predicts that revenue from media rights will more than double and become the second biggest contributor to eSports revenue.So you can see that there has been steady growth in eSports viewership and the trend is likely to continue in the coming years.
In 2019, it’s crucial for brands to start tapping into this market before it becomes saturated with brands trying to monetise the popularity of eSports.Subscribe to our newsletter and get social media resources send to your inbox.If you take TikTok seriously, you will want to grow your followers regularly over time...Since 2016, there has been a significant increase in eSports viewers – both occasional viewers and enthusiasts i.e.
Esports viewers are also split between many different streaming platforms, including Twitch, YouTube, and other official channels for the event. There are tons of opportunities you can seize to ride the wave of eSports’ popularity.In 2018, the year-over-year growth rate had slightly dropped at 13.8% although that’s still a sizeable increase. There’s a lot of buzz around esports these days. Recent blog entries. Newzoo estimates that, although it saw some growth in 2018, earnings will drop by 2020 and 2021. In short, itâs surprisingly higher. As more games are added to the competition, and the number of participants grows, the new market will be lucrative for advertisers to spend their money to be able to engage with a responsive and fully engaged audience. Since consumers spend so much time on eSports, this means that brands need to meet them where they’re at by adopting eSports marketing.
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