Put events in perspective. They certainly couldn't tell their co-workers about this work.During one interview he was told, “We don’t waste time with the dumb.”"Being at Apple is almost like what I imagine it would be like to be inside of Boeing during World-War 2: Everything is running at 100% throttle, with knowledge that we are running at 100% of our abilities, and that is enough to guarantee the best product, and guarantee success in the final outcome, but nothing less than a 100% delivery is acceptable.
Let people know what they can communicate. Apple's security policy extends to blogs, to speaking engagements, to what we talk about with our spouses.
Instead of calling or visiting an Apple store, they can get things handled just by firing off a tweet!Bottom line: You can get started with a very tight budget by setting aside a few minutes or an hour a day to answer questions, interact with your followers, and promote your business.This wasn’t a lightly made decision. Are staff really encouraged to let their creativity flow?In the end, I got a shallow no."At first I found this a bit disruptive, cause I'm used to working on my own projects in a silo, but at the end of the day, the collaboration ensured a better product. In “What Makes Apple, Apple,” another course that Mr. Nelson occasionally teaches, he showed a slide of the remote control for the Google TV, said an employee … For instance - I heard (unconfirmed) that all the maple surfaces in all the retail stores are harvested at one particular time of the year in Canada so they all look the same. They vary, and you can always tell they’re written by a real human.
They also get people in the habit of engaging with the Twitter account regularly.By acknowledging people who compliment them and working quickly to solve any gripes, they make everyone feel valued. The Apple Support account embraces all … And the work didn't progress too far without checks and balances."Generally speaking it is a pressure cooker and all communication is one directional (guess which way that is). At Apple, you have to run ahead just to stay in place, and there are very high expectations of everyone. ... "Generally speaking it is a pressure cooker and all communication is one directional (guess which way that is Apple had total control of the message. Just a little time and attention will take you a long way in building stronger relationships with customers.The support account also opens up a convenient communication channel for customers. Your work is peer-vetted -- we had to present our work to the team and take feedback.... I'd scare the engineer by telling them how bad things would be if anyone inside or outside knew what I was going to ask them to do. Apple Inc.’s organizational culture is a key factor in the continuing success of the business. Valuing Every Kind of Feedback.
They’re interested in helping customers tap into their products’ full potential…and hopefully becoming Apple fans for life.How long do you think Apple has been providing customer support through social media?Apple built its reputation by breaking the rules and flaunting conventions of how they were “supposed” to handle marketing and business. The support account also opens up a convenient communication channel for customers. The secrecy paid off big time for the company."But we wanted to hear what it was like from the employees themselves, and not just those picked to be at the centre of its flagship projects. I couldn't really engage in idle banter with my colleagues for fear of slipping something out."The brand is guarded with a zeal that borders on zealous obsession.
Most of the people in SDM (supply demand management) see it as something they need to suck up for a few painful years after b-school so they can move on to a better gig with the Apple brand on their resume.
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