IRL will no longer be a Twitch category. Alongside Tags, discoverability for streamers not playing games is at it’s best after years of languishing in the wilderness. Streamers might entertain viewers with their reactions to silly videos or their gossip about a YouTube celebrity. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. They might dole out advice to the lovesick or just sit there in a thousand-dollar gaming chair singing along to hip-hop and talking about their glamorous life. Twitch launched its controversial “IRL” section for streamers who weren’t gaming late in 2016, and in 2018, the platform fragmented it into several categories, including Just Chatting. It’ll be replaced and expanded by new categories like art, music and tabletop games. These new Categories will appear in the Browse directory, which shows gaming and non-gaming in a single view as well as in search results. These streamers might dip in and out of games, but central to their livestreaming sessions is their personality. I never have been.” (Most streamers mentioned here do sometimes play games, and their follower counts range from 128,000 to 1.2 million. Talk shows will also have their own category, too.
Over time, though, streamers arrived who increased the ratio of camera-to-game or boldly devoted the whole screen to a livestreamed video of them sitting at their bedroom desks. In Twitch chat boxes or on Twitter or Discord, harassment against these so-called cultural parachuters revved up around 2012. Cameras trained on streamers’ faces might take up just a small portion of the screen, with the focus on the game and viewers’ typed-out input on it. Analyzing /r/Twitch threads referencing so-called “titty streamers” (viewers’ term for attractive female streamers who allegedly took views from male gamers), Ruberg noted how they were often compared to “cam girls,” who also performed their jobs on livestreaming platforms.“A lot of backlash against women streamers and nongaming content is people trying to distance Twitch streaming from camming,” says Ruberg. Gaming is the serious legitimate thing,” Ruberg adds.One /r/Twitch comment cited in Ruberg’s 2019 paper on “titty streamers” said it all: “Twitch is a GAMING site and should be focused on GAMING. The more success these girls have, the more similar girls it is going to attract that are all in it for the money.” Said another, “Does anyone else feel like twitches [sic] content is going downhill and is just full of ‘Cam Girls’ now? Streamers who previously streamed under IRL or Creative will need to select a new category when they broadcast in order to appear in the Browse directory and in search results. It's thousands of different niches grouped together,” says Kitboga.Twitch’s predecessor and parent company Justin.tv launched in 2007 to facilitate livestreaming in all of its forms, but by 2011 it became clear that gaming was what was taking off.
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