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BP brand guidelines

We are committed to making a real difference in providing better energy that is needed today and in the changing world of tomorrow.We use cookies to collect and analyse information on our site's performance and to enable the site to function. It united all the heritage companies and employees that now make up bp and its global brand. We’re constantly reviewing our brand positioning and how we communicate it, to ensure it’s relevant and supports both our current business and our aspirations for the future. Cookies also allow us and our partners to show you relevant ads when you visit our site and other 3rd party websites, including social networks.You can choose to allow all cookies by clicking ‘Allow all’or manage them individually by clicking ‘Manage cookie preferences,’ where you will also find more information.We are committed to our values of safety, respect, excellence, courage and one team. It provides the values that drive access to new developments, and the types of relationships we build with partners and governments. It is the name that appears on production platforms, refineries, ships and corporate offices as well as on wind farms, research facilities and at retail service stations.Since ‘BP’ petrol first went on sale in Britain in the 1920s, the brand has grown to become recognized worldwide for quality gasoline, transport fuels, chemicals and alternative sources of energy such as wind and biofuels.

Forgotten your password? It united all the heritage companies and employees that now make up bp and its global brand. Twenty years ago today, a new unified global brand was unveiled– depicted by bp's Helios logo. Castrol is one of the world's top motor oil and specialist lubricants brandsWith fuels and stations, Aral is one of the most trusted brands in GermanyWe use cookies to collect and analyse information on our site's performance and to enable the site to function. Create a visitor account. Cookies also allow us and our partners to show you relevant ads when you visit our site and other 3rd party websites, including social networks.You can choose to allow all cookies by clicking ‘Allow all’or manage them individually by clicking ‘Manage cookie preferences,’ where you will also find more information.Much of our business is done under the look and feel of our main brandFamiliar to US consumers, the retail brand is making a comeback with new stations opening in late 2017Our high-concept cafe offers affordable and fresh coffee, foods and mealsConvenience shops in the western US with a strong personality

Helios at 20 Also on bp.com. It is also a pattern of interlocking shapes: like bp, a single entity created by many different parts working as one. Our brand is a foundation for everything we do. Click on the 'Register' button below to get started. In our customer-facing businesses, the brand is a guide for our customers, reflecting our promise in terms of products, services and relationships.Our brand is key both internally and externally. Having problems? Established in 1933 the British Plastics Federation (BPF) is the principal trade association for the UK Plastics Industry and is composed of over 400 members representing in excess of 75% of the plastics industry by turnover. About the BPF. They make us the company we are. Contact Brand Central support.. We carry out regular research to understand how our brand performs in various markets, and to see what our brand means to others.bp is our main global brand. Everything we do has to live up to these values.The colours of the Helios – named after the Greek god of the sun – suggest heat, light and nature. 20th anniversary of the Helios logo. This was particularly relevant, as the new brand was launched after a series of mergers and acquisitions. Download the BPF Brand Guidelines here. These include single sheets, stitched and spiral bound books, ring binders, PDF’s and online tools, and move from the utilitarian to the cheerful, from the digital to the material, and from the thorough to the overview. We use cookies to collect and analyse information on our site's performance and to enable the site to function. A continually updated collection of brand books and digital guidelines that define the parameters of new brand identity programmes that have been reviewed and published on BP&O. You will be asked to enter details of a BP registered Brand Central user to approve your registration.

In our Upstream business, for example, it’s a mark of our approach.

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