Brian Solis, a tech industry insider I In that case, Spotify will have huge inventory for a very significant ad business.I forecast and analyze trends affecting the mobile ecosystem. Spotify is taking one of Apple’s top podcasts away. Spotify’s market cap valuation has shot up above $35bn to its highest point in nearly two years.The stimulus for this rapid ascent is SPOT’s announcement, made at circa 2.30pm ET Tuesday (May 19), that one of the world’s biggest podcasts, At the time Spotify made that announcement, its share price on the New York Stock Exchange sat at $169.43, which translated into a market cap company value of $31.50bn.By the end of trading on Tuesday, SPOT’s market cap had climbed to $32.55bn, according to Google Finance data analyzed by MBW.Yesterday (Wednesday May 20), as the potential enormity of the Joe Rogan deal for Spotify’s future became clearer to the markets, the company’s market cap soared again.Climbing 8.56% over the course of the day, Spotify’s share price on the NYSE at the bell was $189.90, equivalent to a market cap of $35.29bn.In other words, from 2.30pm ET on Tuesday to the close of trading on Wednesday, Spotify’s market cap value grew by nearly $4bn ($3.79bn).You can see how dramatic a rise this was for Spotify’s company valuation in historical terms below.The $189.90 share price the company closed with yesterday was its highest day-end stock level since August 2018.Over a thousand Joe Rogan podcasts will land on Spotify on September 1, with both the audio and video of these episodes becoming exclusive on SPOT – and therefore unavailable on YouTube and Apple Podcasts – later this year.In April last year, Rogan stated that his podcast was being The best of MBW, plus the most important music biz stories on the web. Podcasting juggernaut Joe Rogan is taking his talents exclusively to Spotify. In addition to his podcast subscribers and YouTube viewers, Rogan has 9.4 million followers on Instagram, 2.4 million likes on his Facebook fan page, and six million followers on Twitter, so he’s definitely a cultural force.Spotify also recently acquired Ultimately, Rogan may have been underpaid. Spotify will become the exclusive distributor of the Joe Rogan Experience under the deal.The deal’s value is unclear, but The Guardian claims it could make Rogan the world’s highest paid broadcaster. The stimulus for this rapid ascent is SPOT’s announcement, made at circa 2.30pm ET Tuesday (May 19), that one of the world’s biggest podcasts, The Joe Rogan Experience, is coming to the platform as an exclusive – via a $100m-plus multi-year licensing deal. I built the VB Insight research team at VentureBeat and managed teams creating software for partners like Intel and Disney. Joe Rogan, the brash comedian turned hugely popular podcast host, is moving to Spotify. In a tectonic shift in the podcasting world, the Joe Rogan Experience will be moving exclusively to Spotify later this year. Currently, the platform trails Apple Podcasts and other platforms, Listening market share between different podcasting platforms for the TechFirst podcast.But that’s on a much more limited scale than the Joe Rogan Experience, of course, and Spotify says that Joe Rogan’s podcast is the most-searched podcast on the platform. Spotify has been a Johnny-come-lately in the podcasting world, but the company clearly hopes that this and other moves will vault it to first place. Joe Rogan may have just signed an industry-shaking deal, reportedly worth more than $100 million, to bring his massively popular podcast to Spotify, but he …
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